5 Be’s for Subject Lines that Rock
How do you break through the clutter or “noise” in an average inbox? An awesome subject line, that’s how. A great subject line is the first “handshake” with your potential consumer. Many of them...
View ArticleSeasonal Subject Lines: Spring Edition
Sure, email marketing works harder when it’s backed by data and a carefully developed marketing strategy. And yes, every bit of effort toward list management, testing, segmentation, personalization and...
View ArticleClicks n’ Taps: An Email Hoarder Talks Clutter Breakthrough
Allow me to share share with you the following statistics. Thank you kindly for reserving judgment. 2,705 unread emails are in my primary gmail inbox, with 1,801 unread. 1,275 unread emails are in my...
View ArticleAwww!-tomated: Un-Boring Your Automated Emails
You make an appointment for regular car maintenance and receive a confirmation email. Or, you order something online and get an order number, summary and status. From receipt acknowledgements (“Thanks...
View ArticleGet to the Point, Part 1: Subject Lines & Preheaders
Is your open rate underwhelming? Perhaps this is because the pendulum between teaser text and clear and informative messaging might be swinging toward the latter. In this two-part series, we’ll explore...
View ArticleGet to the Point, Part 2: Email Body
In Part 1, we summarized some key points from a recent Campaign Monitor blog: Where to position key messages in your email marketing campaigns to get them noticed and remembered. We applied this...
View ArticleMobile Friendly Email Marketing Basics
We all know the frustration of clicking on an email we’d really like to read only to find that the text way too small. Or maybe it’s big enough to read, but the links are so close together we keep...
View ArticleUser Experience & Character Count: The Happy Medium
We all know by now that it’s key to create a seamless user experience everywhere our customers interact with us. Email is an integral part of that experience, not only because it can get you higher...
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